In the heart of downtown Hartford, PeoplesBank Arena is Connecticut’s premier sports and entertainment venue, hosting more than 100 events each year including UConn athletics, Hartford Wolf Pack Hockey, concerts, and family shows, making it an ideal platform for partnerships.


Why Partner With Us?

Home of the Hartford Wolf Pack, the American League affiliate of the New York Rangers

Host to the six-time National Champion UConn Huskies Men's Basketball team, twelve-time National Champion Women's Basketball team, and UConn Hockey as a member of the Hockey East Conference.

Customized packages to reach various target audiences in Connecticut and Nationwide!

Partnership Opportunities


 

In-Arena Branding

Advertising in the arena is one of the most effective ways to maximize your brand or product exposure.

  • Opportunities Include
    • Center-Hung Scoreboard
    • Ribbon Boards
    • LED Signage
    • LED Entrance/Exit Panels

Concourse Branding

The busy concourse at the PeoplesBank Arena provides immense exposure to advertisers as patrons seek arena seats, foot and beverages, restrooms, merchandise, and more during events. Static signage located throughout the concourse grants partners the opportunity to capitalize on our diversity of shows all year round. 

  • Opportunities Include
    • State of the art digital concourse advertising

Social Media

Activate your band and engage your customers through a multifaceted Social Media program with the PeoplesBank Arena. The PeoplesBank Arena utilizes our social media presence, email database, website, and Ticket Office to link our partners with patrons of the arena. Activation strategies are a fantastic way to gain new customers, drive traffic to your product, or keep your brand fresh in people's minds. 

  • Opportunities Include
    • Social Media Promotions 
    • Email Blasts
    • Website
    • Customized Promotions 

Unique Opportunities

Customized opportunities offer impressive exposure through brand immersion that will provide a direct connection with fans for all PeoplesBank Arena events. Many opportunities allow for the partner's brand to be included in identification signage, directional signage, as well as all collateral materials. 

Digital Branding

Digital advertising is the most popular and effective form of advertising across the country. The PeoplesBank Arena boasts a variety of digital advertising opportunities to help companies maximize brand impressions. Digital advertising is easily changeable making these opportunities perfect for quarterly campaigns. 

  • Opportunities Include
    • Outdoor Marquees 
    • LED Entrance/Exit Signage
    • LED Ribbon Boards
    • Center Hung Scoreboard
    • Website
    • Social Media 

For more information on Corporate Partnerships, please fill out the Corporate Sponsorships form or call (860) 722-9637.

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